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Purpose beyond profit with #ShopForGood

As a leading provider of women’s healthcare support in the region, Nabta are passionate about making a real difference to women’s lives across MENA. We believe companies in our position have a purpose that goes beyond profit; we engage in activities that promote social good. 

The ethos of the Nabta Women’s Health Shop is firmly rooted in socially conscious, sustainable, and evidence-based products and services. #ShopForGood allows us to take that one step further with tangible and accountable action.

What is #ShopForGood?

Persisting taboos and stigma continue to undermine the way we talk about menstruation in the MENA region. As a result, millions of women and girls are kept from reaching their full potential. Either through lack of education, lack of resources or lack of understanding, not all women are able to access sustainable, safe personal hygiene products that make them feel good.

All girls and women should feel empowered to manage their periods hygienically, with confidence, and without shame. Through the Nabta Women’s Health Shop, we are committed to donating hygiene products to women in need across the MENA region. 

How #ShopForGood works?

For each purchase over AED500, Natba Health pledges to buy and donate a month’s worth of organic, biodegradable sanitary products to a woman in the region. This means each time you use the Nabta Women’s Health Shop to source products or services that help your wellness journey, you will also be helping another woman as she goes through her journey.


To fulfill #ShopForGood, we are delighted to have partnered with LiZZOM, a fantastic a UAE women’s products start-up who allow you to make choices that make you feel good from the inside out.