Nabta was recently featured in a news story by the Khaleej Times that covered four female entrepreneurs building women empowerment businesses in the UAE. Nabta’s CEO, Sophie Smith, talked about how Nabta Health aims to empower women to effectively manage their own health using machine learning-powered care pathways. For example, Nabta is currently looking to tackle Polycystic Ovary Syndrome (PCOS) – a rising issue in the MENA region, and a leading cause of female infertility – through the use of a personal health assistant Aya.ai, and a personalised health score (to launch later this year) so that women can do the ‘discovery work’ themselves.
Nabta Health has coined their model ‘Hybrid Healthcare’, which integrates virtual components like mobile technologies and smart medical devices into traditional pathways.
“The reason this model of care is important, especially in the Middle East, Africa and South Asia region is because there is a ‘culture of shame’ associated with many aspects of health (and women’s health in particular),” says Sophie. “Our at-home test kits which are launching next quarter, for example, will enable women to test themselves for a variety of deficiencies and hormone-related issues in complete privacy, from the comfort of their own homes, and for a fraction of the normal cost.”
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