Saba joins an impressive group of purpose-driven business leaders around the world, including the Founders/CEOs of Chobani, Duolingo, and Beyond Meat, and CSR / Sustainability leaders at Google, Patagonia, Salesforce, and Coca-Cola Africa, amongst others.
Meaningful Business is a global community of leaders, whose business action results in positive impact aligned to the UN Sustainable Development Goals (SDGs), with collaboration, content and knowledge sharing at its heart.
The 2nd edition of the MB100 was curated by an expert panel of 16 judges, following a global nomination process. The platform received over 500 nominations from 70 countries, with each one scored across 5 key areas: Impact, Leadership, Innovation, Durability and Scope.
The 100 business leaders include sustainability leaders, corporate CEOs, entrepreneurs, micro-entrepreneurs, functional heads, and impact investors from 34 countries. Industries that dominate the list include agriculture, education, healthcare, and technology. The MB100 cuts across geography, industry, role and company size to highlight outstanding work being done to solve the biggest issues we are facing today
In an interview with MB100 2020, Saba said “I co-founded the company (Nabta Health) to establish a localised, culturally relevant evidence-based hub for women from MENA to access validated digital information, tools and devices to address their health concerns and empower them to make correct and timely decisions.”
Nabta is driven by purpose. “Purpose is making a positive difference in something or to someone. When the UN defined the 17 Sustainable Development Goals (SDGs), they provided a framework for people to work together and targets to collectively aim towards. The SDGs can only be implemented with people making that difference together with conviction.”
Meaningful Business is devoted to creating a unified platform for these leaders to collaborate and share knowledge in order to amplify their social impact in support of the UN 2030 agenda.
Read more about MB100 2020 here.